How to Write Informational Articles for Small Business Online

If you are going to write articles for the small business community, then it pays to have had a little bit of experience in the sector. One thing that bothers me is when I talk to other online writers who create content for this category, only to learn that their only experience is perhaps a little e-commerce website, and then I ask myself; what on Earth do they know about business? The answer is not much. Now then let's talk about this for a moment shall we?

Not long ago, I was discussing this with someone who had an MBA, and often worked as a consultant writing business plans for small business owners and startups. He said all the right things and used all the right vocabulary and buzzwords, but he surely didn't know what he was talking about when it came to marketing an actual business, dealing with customers, or strategizing for their future growth - this is problematic - and consider if you will he's putting information out online, and small business owners are reading it, and making businesses decisions based on it.

Therefore, before you write a single article about how to run a smaller type business, I suggest you go out and get yourself some experience. Next, writing blanket statements about how business operates is rather silly because every industry is different, and very little is the same when it comes to running these businesses. Oh sure, the accounting standards are the same, and the employment law is the same, and at least some of the financial information such as how to get a bank loan or fill out paperwork might be the same, but basically it stops there.

Further, if you're going to produce an abundance of content in these kinds of categories then you should be custom tailoring your articles with case studies, talking about actual businesses in various industries. Each time that you use a case study, it is easier to get your point across, and your reader will remember the information longer. This will help you if you are trying to bring in targeted traffic to your website, or get new clientele, and it will also help them put all the information into the proper context so they can use it.

Consider that a value added technique in writing and producing quality informational articles for the small business community. Is my sincere hope that you will please consider all this and think on it, and that you do it right, don't add to the debris of nonsensical business articles online.

Lance Winslow has launched a new provocative series of eBooks on Small Business Topics. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank;